Data Analytics

Organizations can use big data analytics systems and software to make data-driven decisions that can improve business-related outcomes. The benefits may include more effective marketing, new revenue opportunities, customer personalization and improved operational efficiency. Using various tools, Data analysts, data scientists, predictive modelers, statisticians and other analytics professionals collect, process, clean and analyse growing volumes of structured transaction data as well as other forms of data not used by conventional BI and analytics programs.

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